Author Archives: alwi Suleiman

How to Effectively Market to Muslims in Web3 – Part 2

An Introduction to Web3 from a Halal Marketing Perspective How to Leverage Web3 to Target Muslim Consumers In the first part of the series, we introduced the concept of Web3 from a halal marketing perspective. Now we will go into the strategies and tactics that you can use to market and advertise to Muslims on […]

How to Effectively Market to Muslims in Web3 – Part 1

An Introduction to Web3 from a Halal Marketing Perspective How to Leverage Web3 to Target Muslim Consumers As a result of Web3 or as it’s also known, Web 3.0, marketing professionals may be able to take advantage of many innovative advancements in the decentralized web. We do need to keep in mind that Web3 is […]

How to Find the Right Influencers for Your Halal Brand

Why Your Halal Brand Needs Influencers According to Influencer Marketing Hub, influencer marketing is getting broader each day, “…new influencer categories like financial influencers (finfluencers), skincare influencers (skinfluencers), and pet influencers (petfluencers) are emerging.”  Moreover, “…influencers begin to venture into other categories outside their original niche. For instance, beauty influencers have also covered other areas […]

Halal Advertising in the Metaverse

In the summer of 2021 we discussed the concept of halal brands taking part in the metaverse, in the article “Is the Metaverse the New Online Frontier for Halal Brands?”. In it, we discussed: What the metaverse is and why it is awesome  How the metaverse and NFTs are manifesting themselves in consumer markets What […]

How to Target Muslim Audiences on Facebook – A Quick Solution

FOR THE LATEST UPDATE ON A SOLUTION FOR FACEBOOK ADS GO TO: 7 Benefits of Serving Ads to Muslims Using Muslim Ad Network vs. Google Ads & Facebook Ads So you want to know how to target Muslim audiences after Facebook removed the ability to run ads based on religious interests and politics? As a […]

Multicultural Marketing – Risk of Not Representing Muslims

What Does Multicultural Marketing Really Mean? Simply put, multicultural marketing is the external marketing strategy that is the result of an internal diversity and inclusion program of a business or organization. Isaac Mizrahi, of CMO Network, in his article for Forbes, Diversity And Inclusion And Multicultural Marketing Are Not The Same explains that: “Diversity helps […]

Google Play Store Data Safety – What it Means for Your Islamic App

Islamic Apps and Data Privacy Scandals Remember the shocking news that broke in November 2020 about Muslim Pro? If you don’t, here is a quick reminder. Muslim Pro’s maker allegedly sold user location data to a broker who subsequently supplied the data to U.S. military contractors. Although there are plenty of Islamic apps that respect […]

7 Eid Mubarak Ads: What’s Your Take on Them?

The two most important days of celebration for Muslims are Eid-ul-Fitr (celebrations marking the end of Ramadan) and Eid-ul-Adha (celebrations when the pilgrimage days are coming to an end). We decided to take a look at how different brands brought out ads during these two joyous occasions and highlight the good and the not-so-good.  1- […]

How to Create an Inclusive Eid Ad Campaign

While mainstream advertising has recently started to take diversity and inclusion into account, Islam has been advocating it for one and a half millennia. Yet today most of the advertising targeted toward Muslims is very monotonous in nature and ethnocentric (to apply one’s own culture or ethnicity as a frame of reference) at best. This […]

How to Choose the Right Muslim Marketing Agency

It’s never easy for a brand, a business, or an organization to break into a new market. And with the exponential growth of the Muslim market, you would be right if you decided to work with a Muslim marketing agency to do so. Well-established mainstream brands, businesses, and organizations understand the potential of targeting the […]