AAA your car is not a weapon campaign

Road rage is when a driver becomes extremely aggressive or angry and decides to cause bodily harm.

Most drivers in the United States have or will be confronted by dangerous drivers. Road rage is a factor in about 55% of all fatal car accidents according to the  American Automobile Association Foundation for  Traffic Safety(AAA).

A year-long study showed that road rage episodes resulted in about 30 deaths and 1,800 injuries per year.

This campaign was AAA’s effort to bring road rage awareness and request drivers to focus on their destination rather than getting revenge.

Category: Public interest
Client: AAA
Agency: College for Creative Studies
Country: United States
Year: 2021
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