Trying to make the world a better place one pizza at a time!
This campaign was launched at the end of 2020 by the Vietnamese restaurant chain Pizza 4Ps. This particular project focused on Israel and Palestine. However, they had a two more: ‘Pakistan and India’ and of course the ‘United States and China’.
The resrtuarent hopes that by combining tastes of these countries in harmony they can prove that if ingredients can be together on a pizza, so can we on the planet. Chef Shotaro Hirukawa & Ms. Natsumi Kobayashi worked with the Ki Saigon agency to create these three individual ‘Peace Pizzas’
Pizza 4Ps held a one-week event to celebrate ‘peace week’ with all of the proceeds from the sale of the peace pizzas donated to the UN Peace Building Fund. During this period 250 of the specially-designed boxes were displayed as art titled ‘garden of peace’.
Category: Public Interest
Client: Pizza 4Ps
Agency: Ki Saigon
Image Source: brandinginasia.com