Homeless people! You’ve seen them and probably – as many of us do – you may have ignored them.
However, generalizing them is unfair as they all have a different story to tell. Not all of them are addicts. Each one has their reasons for being in the streets.
They all have one thing in common though:
- hopelessness and
- being exposed to hostile weather conditions.
BoomEngaged launched a campaign based on the symbolism of the cardboard, used by most of the homeless for sleeping. The campaign raises awareness of the day-to-day issues that homeless people face so we can put ourselves in their shoes. The slogan of the campaign is “homeless lives matter”.
Category: Public interest
Agency: Boomerang Communication