Banana Republic, the mainstream retailer has introduced a line of hijabs, making it the latest consumer brand to create products for Muslim women.
“Mainstream companies are waking up to the fact that there is value in Muslim consumers,” said Sabiha Ansari, co-founder of the American Muslim Consumer Consortium, a nonprofit that works with businesses. “Any time a consumer is acknowledged, that’s a good thing.”
But there are also large profits to be made: Muslim consumers spent $264 billion on apparel in 2016, according to the Global Islamic Economy report by Thomson Reuters. The figure is expected to rise to $373 billion by 2022.