“The emerging American Muslim market is perhaps the new area that a lot of businesses … are starting to look into,” said Rafi-uddin Shikoh, managing director and founder of DinarStandard
Some key points from the article:
- Muslim consumers are growing in the U.S. and they have money to spend.
- Businesses are starting to take notice of the Muslim market and consumer.
- Latest estimates of Muslim market potential: disposable income of between $107 billion and $124 billion (this is revised from earlier estimates of $170 Billion)
- Pew Research found that U.S. Muslims (14 percent) roughly mirror the general population (16 percent) on the percentage of households with annual incomes of $100,000 or more
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