Attracting the Halal Foodie: Tips For Businesses

Islam is the fastest growing religion in the world, which also means that the number of Muslim consumers has also drastically increased. The Halal food industry is growing exponentially, which is great news for enthusiastic halal foodies who seek out opportunities to indulge in the freshest and tastiest halal food on the market.

Want to learn more about Halal trends in 2015? Read this.

A younger and more culturally diverse Muslim population has given birth to halal foodies, whom represent a new and lucrative market that has created ample opportunities for brands to increase earning potential while giving a new wave of consumers, Muslim and non, what they love: halal food.

Instead of relying on solely traditional marketing techniques, brands must use creative measures to find their place in the halal foodie world. The Millennials who dominate the halal foodie scene are looking for variety, adventure and above all, a delicious meal. They have been known to pay for quality, even on a budget, and are influenced by the media and their peers.

So as a business, how can you reach the Halal foodie?

Go where the Halal Foodie Goes

Brands seeking to attract the halal foodie would do well to be present at live events that are centered around halal food. Halal food festivals are becoming a popular trend that has made reaching the Muslim consumer more feasible. Although relatively new, Halal Food Festivals are increasing in popularity around the globe and, collectively, reach hundreds of thousands of Muslims and halal foodies annually.

Businesses can apply for vendor or exhibitionist status at one or more of the many annual Halal food expos or events so that they can directly interact with consumers and highlight the best of what their brand offers.  If being a vendor is not feasible, businesses have the option to  invest in sponsorship of shows, giving them access to a variety of advertising and promotion avenues that will allow the brand to be seen and make an impact.

The Halal Food Festival of Toronto hosts more than 100 exhibitors and attracted more than 27,000 attendees in 2014. America’s largest Halal Food and Eid Festival drew in more than 18,000 guests in both 2013 and 2014, with big brand sponsors that included Saffron Road Food, Qatar Airways, Illume Magazine and Yelp.

Be What the Halal Foodie Sees

Halal foodies spend a lot of time online, so naturally having a dominant media presence and focused strategy is key. Businesses should do research to identify where their target market spends most of their time. Facebook and Twitter are natural choices, while Instagram and Pinterest can be strategic ones. In an image-dominated world, pictures can be worth much more than just a thousand words to businesses.

Bloggers are a big thing in 2015 and companies pay top dollar to get their products into the hands of popular influencers who can flex their social-reach muscles. There are many opportunities for brands to collaborate with influencers who host food, family, lifestyle, and travel blogs that attract the halal foodie. Opportunities could include, and are not limited to, sponsored posts, giveaways, social media promotion, and ad display.

One of the most notable halal food blogs, My Halal Kitchen, is a cooking blog that features culinary tips, wholesome halal recipes, and halal resources and information to its readers. With over one million Facebook fans, more than 10 thousand Twitter followers, and upwards of 3,000 followers on both Instagram and Pinterest, it is no wonder that you will find advertisements of some of the top halal brands in the industry displayed on the blogs pages. 

Want to reach millions of Muslim consumers? Let Muslim Ad Network work for you to get your brand noticed on the leading Islamic websites and blogs on the web.

Another opportunity for businesses to reach the halal foodie is through magazines advertisements in digital and print. Azizah Magazine, Sisters Magazine, and Emel are a few publications that serve a vast Muslim audience, have segments dedicated to halal food and offer advertising opportunities for businesses.

Learn what the Halal Foodie Loves

Taking the halal approach can be an unfamiliar and challenging journey that can be made easier with the help of halal industry experts in research, Islamic Branding and advertising.

Islamic Branding firm Ogilvy Noor offers full Islamic branding services, innovative research in the Muslim market, and guidance for Islamic and non brands to help them expand their consumer base. Halal & Co is another full-service marketing and management agency that helps brands “gain an in-depth understanding of the halal consumer” and positions campaigns strategically for success.

At Muslim Ad Network, we specialize in marketing to Muslims online and drive successful campaigns that bring businesses closer to the Muslim consumer. We offer exclusive services that allow businesses to maintain control of their media dollars while taking full advantage of our industry expertise with geo-targeting, email advertising, and rich media, video and banner ads on top publisher sites.

In a $600 billion dollar and growing market, it is more important now than ever before for businesses to understand the principles of Halal food so that they can establish strong connections in the halal market in order to catch the attention of the halal foodie. Good, and halal, business practices are a sure way to get a brand noticed while quality and creativity is the ultimate way to get a brand loved.

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Hot Global Halal Trends in 2015

What does a few food carts in New York, giant food corporations, and leaders in the fashion industry all have in common? They all recognized the need to market to the Muslim consumer and they all market Halal. While Halal is a religious standard for Muslims that represents the necessity of purity in everything that is consumed, halal trends are growing in popularity with non-Muslim consumers and businesses of all sizes.

With a population of 1.6 billion and growing, Muslim consumers make up around a quarter of the global population. With numbers such as these, it is no surprise that businesses are taking lessons in halal so that they can emerge into the expanding Muslim market. Halal food alone is said to generate a staggering over 600 billion dollars, while fashion reaches the 300 billion mark or greater, and the halal travel and tourism industry accounts for more than 140 billion.

Read this article on how Brands Cater to the Ramadan Market

Number One in Halal Trends: Food

According to Forbes, the international expansion of Halal food could be huge due to the nature of a limited market and growing demand which explains the significant success and growth of small-to-huge halal.

Take for example iconic Halal food legends, The Halal Guys, who started with a couple of food carts in 90’s New York City. The quality of their food speaks for itself as Muslim and non-Muslim customers continuosly flock to their establishments to stand in line for hours just to get a plate. Their strategy was simple: make good food, halal.  They now have a net worth of millions and a 50 restaurant franchise deal.

Saffron Roads Food Company, whose parent is the American Halal Company, fits comfortably into the Halal foods market and has had much success and growth due to their with their all natural, halal, and gourmet world food offerings. This small business attracted large chain buyers like Kroger, Wholefoods, and Safeway because of their unique offering and the fact that products are ethically made and sourced.  The result? Frozen foods, snack items, and dinner compliments made halal-trendy.

Nestle, one of the largest producers of Halal food, has grossed over 5 billion in sales from halal food alone. Nestle Malaysia produces over 300 halal certified products and exports to more than 50 countries. With 75 factories that produce halal products and their dedication to master elaborate religious standards, Nestle has proved that it is possible to be a non-Muslim owned company and still do halal, the right way.

Number 2 in Halal Trends: Fashion

According to Business Insider, the Islamic fashion industry has surged along with the Muslim population. The need for trendy yet modest clothing has created a market worth almost 300 billion dollars yearly, paving the way for small and large scale fashion designers who have established Muslim friendly clothing lines and successful businesses that cater to wardrobe needs of the Muslim population.

One of the most notable halal trends in fashion is the Islamic Fashion Festival, which was started in 2006 and has since been held 17 times in major cities throughout the world such as New York, London, Dubai, and Jakarta with featured designers from around the globe.

DKNY, an American made company, is one of the first to cater to the Muslim consumer by launching a Ramadan collection in the Arabian Gulf. Not to go unnoticed is the multitude of success achieved by entrepreneurship with companies like Haute Hijab, November Culture, and Modest Innovations who have grown exponentially in popularity and prove to be strong contenders amongst the top fashion trends in the industry.

Number 3 in Halal Trends: Travel

The digital world has really set the stage for Halal travel and Muslim tourism rates is more than double standard industry growth. Halal travel is another growing trend that is being adopted by non-Muslims who favor the Halal accommodations, entertainment, code of conduct, and dress code over more traditional options. broke the mold by introducing the first ever Halal travel glossary and subsequently, halal booking sites were born. Travel services such as and Muslim Travel Warehouse are similar to other popular vacation booking sites however, cater to the Muslim traveler by providing halal travel solutions.

While Malaysia and Turkey seem to be some of the top places for Muslim travelers, other countries are getting hip to halal trends and attempting to tap into the halal market by offering accommodations t0 attract Muslim guests.

In Japan, Muslim guests at some hotels are gifted with prayer mats, a Quran, Qibla compass, and halal menu options. In fact, Japanese airports are adding prayer rooms and halal restaurants in preparation for the 2020 Olympic Games.

Switzerland has also picked up on the halal travel trend and is home to Muslim-friendly hotels who cater to their guests during Ramadan by providing traditional halal food, separate prayer rooms for men and women, an Arabic-speaking staff, and a personal butler if requested.

What does this mean for Business?

With the prediction that the Muslim population will reach 50 percent of the global population by the year 2050, it appears that halal is here to stay. In order to earn the Muslim consumers trust companies have to keep up with the ever-evolving halal trends that, from a marketing standpoint, encompass so much more just a brand and a product.

Interested in reaching the fastest growing consumer population in the world? Get in touch to find out how we can help you reach more Muslim customers.

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How Major Consumer Brands Are Recognizing Eid Al-Fitr

Year over Year (YOY), the Muslim market is slowly breaking the doors into the mainstream culture both globally and nationally here in the USA.

As digital media convergences with the rise of the engaged Muslim consumer, brands are increasingly recognizing the need to address and craft campaigns to this emerging market, particularly, during the major holiday of Eid Al-Fitr marking the end of Ramadan.

This year, many major brands took it to social media to show they’re appreciation. Here are some great content examples we’ve curated below!

Consumer Brands Recognizing Eid Al-Fitr

Coca Cola (USA)

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Screen Shot 2015-07-17 at 4.44.57 PMSamsung 

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This last one was a welcome addition. Aside from consumer brands, we also saw the iconic PBS show for kids “Sesame Street” acknowledge the market as well!

Sesame Street Eid Al Fitr










As the Muslim market continues to grow in purchasing power and population, every brand must ask how their marketing budget fits into targeting this niche but necessary audience. Muslim Ad Network’s unparalleled reach to millions of Muslim consumers online can help drive engagement and awareness instantly through targeted advertising.

Contact us today to learn more!

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Talking About Guidance Residential (Part Two)

By Yusuf Talal DeLorenzo

If someone tells you they’re seeking an Islamic loan to buy a house, their intentions are clearly the best, but they have mistaken the nature of Islamic home finance and the way that homes may be purchased in accordance with the Shariah. Guidance Residential

Firstly, as we discussed in our first talk, lending is an act of charity. If someone lends money to another, they do so without expecting a return of anything more than the principal amount and blessings from Allah. To do otherwise would be to pervert the meaning of charity. Moreover, to earn money on money that is loaned, or riba, is something we all know to be haram.

Guidance Residential, like the other providers of Islamic home finance, is a business; and its success in business is what allows it to continue to provide the Muslim community with Shariah-compliant financing for the purchase of homes. But it is not in the business of lending money, so it does not offer ‘Islamic loans.’

Secondly, the ways that homes may be purchased in accordance with Shariah are several; but none of these ways includes the borrowing and lending of money. The best way to purchase a home, for those who can afford it, is to buy it outright. In today’s economies, however, most people are unable to purchase a home by paying the full price in cash. Therefore, they turn to banks and mortgage companies for help. Unfortunately, the business model employed by these is based on the borrower-lender relationship in which the lender profits by receiving riba payments in addition to payments to repay the principal amount. The good news for Muslims is that there is an alternative to that model, one that does not involve the paying or receiving of interest and is compliant with Shariah rules in every respect.

The Shariah compliant models for financing the purchase of a home are several. However, the model best suited for use in the United States, given the legal and regulatory restraints imposed by the government for the protection of the consumer, is the equity-sharing model in which the home buyer aligns with a partner, such that both parties to the purchase provide cash for the outright purchase of the house.

In such an arrangement several factors must be considered. Will the partner agree to allow you, the home buyer, to exercise your own discretion in choosing the house? Or the neighborhood in which it is located? Will the partner agree to allow you, the home buyer, exclusive use of the house? What if your contribution represents ten percent or less of the price of the home? Will your partner agree to forgo his or her majority share and allow you to make those choices? Will your partner agree to allow you to occupy the house without insisting on occupying a part of the house him or herself? Or otherwise put it to use, for storage, for example? In such an arrangement, too, the matter of taxes must be considered, and insurance. Who shall be responsible for these? In what proportion will these be shared? And what if the home increases or decreases in value? Who will own what? In our next Talk we’ll discuss these questions and the answers to them.
The classical works of Islamic law deal in considerable detail with several forms of partnership.

As the dominant business model used by Muslims throughout the centuries, partnership underwent many changes and refinements, all of which allowed it to be adapted for use in a variety of circumstances. In the early days of Islam this model was employed for the success of local merchants and annual trading caravans. Later, modified versions of partnership brought profits to trading guilds whose ships carried on trade in extensive networks across the Arabian sea, south to Zanzibar and as far east as China, and the spice islands of Indonesia and the Philippines.

Today, modern Islamic finance houses, banks and investment banks, pension and mutual funds, and international trading firms transact in a myriad of ways across jurisdictions and continents, using the very same fundamental principles, and following the same Shariah rules, while employing every modern technological development to do so. In recent decades Islamic Finance has gone from a multi-million to a multi-trillion dollar global industry.

The partnership business model employed by Guidance Residential in the United States was derived from the same models described by the classical jurists in their works of fiqh. As societies have continued to grow in complexity, and in the ways they conduct business, so also has Islamic law continued to grow and adapt to the changing world, and particularly in the field of finance and financial services.

In developing its unique home finance program, Guidance Residential turned to a number of experts, beginning with a group of Shariah scholars respected internationally for their experience in the field of modern Islamic finance. These scholars teamed with industry experts and specialized legal firms to develop a program that complies in every way with Shariah norms while satisfying the requirements of local, state and national regulations.

In the Guidance Residential Declining-Balance Co-ownership Program, Guidance Residential assumes the role of an equity partner with you. In this relationship, both you and Guidance Residential will assume several different roles, all of which are designed eventually to make you the sole homeowner of the home you have chosen. In a coming Talk, we will discuss these roles in some detail. Sole ownership is also the goal of a conventional mortgage, but the ways in which sole ownership is achieved differ significantly. At the same time, however, there are many ways in which the Shariah-compliant program for home ownership resembles the conventional program, or mortgage.

The most important thing to remember, however, is that at the most fundamental level one program relies on the lender-borrower relationship while the other is based on a partnership model. If there are similarities in the two programs, these are because both programs are designed to provide the same financial service, and to do so in the same system, and in accordance with the same regulatory requirements and restraints imposed by the government.

For the reasons explained above, if you hear someone attempt to criticize an Islamic home finance program for the reason that it looks and performs just like a mortgage, then you will immediately be able to reply that, no, the two are based on fundamentally different business models, one of which is clearly halal and the other of which is clearly haram. In fact, that the Islamic home finance product appears to be almost the same as the mortgage product is actually a good thing for the consumer. For the County Clerks who record the transactions and deeds, for the judges in courts called upon to determine ownership in legal disputes over property, the similarities in the two programs allow these officials to easily understand the contracts and to equitably assign rights and responsibilities. Generally speaking, criticisms of Islamic financial services and products will not come from people who have studied the subject or researched it. Consider, too, the literally thousands of Muslim families who are pleased with their partnerships with Guidance Residential.

In the next Talk, we will examine some of the details of the partnership model employed in the Guidance Residential Declining-Balance Co-ownership Program. We shall also consider the several different roles of the partners in that program.

“Read the first part of this series” – and link it to the blog.

*Disclaimer: This is a sponsored post

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Pre-purchase Home Inspection – Why You Shouldn’t Avoid It

A pre-purchase home inspection forms an important part of the home buying process. But you would be surprised to know that very few people consider it and fewer get it done. It could be because home inspections are time consuming or because they bump up the budget, marginally. Though forgoing an inspection can cut down costs and fast-tracks the process, one cannot deny the fact that it is essential to ensure a safe home ownership. Let us examine a few important areas covered under a home inspection, and why they are necessary.

Keeping an eye on structural issues: 

The life of a building depends upon its structural rigidity. Over a period of time, unattended weak pillars, roofing or walls could give in to stress and collapse, thereby causing injury or a fatal emergency. What could seem to you as a negligible crack on a wall, can be a potential hazard that could bring the roof down. You can do away with all of that by taking the service of home inspection experts. They can spot defects, find the level of damage and at times, can assess the costs involved in bringing the house back to shape.

Checking for electrical wiring and HVAC systems:

An audit of the electrical and HVAC systems is important to create a safe environment for you and your family. Testing power sockets, wiring safety, circuit breakers (which protect you from electrical accidents), HVAC configuration and potential leak hazard assessments are few of the areas covered under this audit. Besides ensuring safety, this will also help you in managing your energy consumption effectively. And at times, home inspectors can provide you with a basic dos and don’ts on electrical maintenance as well.

Checking for plumbing & fire safety:

From overhead tanks to hand-wash faucets, the home inspector will check for visible cracks, rusts or corrosion. Unattended leakage of water over a period of time could corrode wooden structures and destroy furniture. Besides being an eyesore, damaged wooden flooring or furniture can also cause accidents. With fire safety, inspection helps in taking note of emergency equipment in place. Depending on the size of the house, smoke alarms or fire extinguishers have to be installed. Check with the inspector and be sure that the fire safety equipment conforms to the fire standards of your civic authority.

Identifying unsafe areas of a home:

Besides assessing the aforementioned areas for safety, an inspection will also reveal certain places or parts of the home that are potentially hazardous. These can include loose window panes, slippery stairs, weakened gas lines etc. Overlooking such dangerous components can cost you a lot financially and emotionally in the event of a mishap.

It can be quite tempting to save a little money by opting out of a pre-purchase building inspection. But by spending a few hundred dollars on inspection you can secure the biggest investment of your life in a better way. You might have become emotionally attached to a particular home and would have started dreaming of your future in it. But it is always safer to conduct an inspection and keep yourself clear of any potential emergencies. The feeling of living in your own home is great. But the feeling of owning a home that is safe and sound is even greater.

Guidance Residential offers mortgage financing for Muslims through their Sharia compliant, Declining Balance Co-ownership Program. With a commitment to provide the best quality and by adhering to Sharia principles, we have financed $3.3 billion and have become the #1 U.S. Islamic Home Financing provider. To learn more on why Guidance Residential is the #1 U.S. Islamic Home Financing providerclick here.

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Why is Guidance Residential the #1 U.S. Islamic Home Financing Provider?

For many working Muslim-Americans, home ownership is something beyond the fulfillment of the quintessential American Dream. It is a major financial investment that must resonate with their faith. A company in this space must not only adhere to Islamic financial principles but also apply it in the modern mortgage market. The answer is a Sharia-compliant home financing company—Guidance Residential.

Guidance Residential entered the Islamic home finance space and quickly became the country’s leading provider of Sharia-compliant home financing owing to the below reasons.

Guidance Residential

  • $3.3 billion financed for Muslim-American homeowners
  • Strict Sharia-compliance — Guidance’s operations are purely focused on Sharia-compliant products and services. Guidance is neither a subsidiary nor an operator of a Riba-based banking institution.
  • Independent Sharia board comprised of notable scholarly authority headed by Justice Muhammad Taqi Usmani
  • AMJA endorsement of Guidance’s Declining Balance Co-ownership Program $2 million donated for Muslim-American community initiatives

After three years of development, a multi-million dollar research and development budget, and discussions with 18 law firms, Guidance Financial Group (parent company of Guidance Residential and in turn a subsidiary of Capital Guidance) unveiled the ‘Declining Balance Co-ownership Program’ that provides a fully riba free Sharia-compliant home financing option.

As the #1 U.S. Islamic Home Financing provider, Guidance has financed over $3.3 billion to Muslim-American homeowners. This has been possible mostly because of strict Sharia compliance and the efficacy of an independent Sharia board.

Guidance retains the most authoritative Sharia supervisory board in America and comprises of world-renowned scholars many of whom currently serve or have served on the board of the industry’s leading standard setting body, the Accounting and Auditing Organization for Islamic Financial Institutions (AAOIFI). The Chairman of AAOIFI’s Sharia Board, Justice Muhammad Taqi Usmani, is the long time Chairman of Guidance’s Independent Sharia Board.

More recently, the Assembly of Muslim Jurists of America (AMJA), an advisory group to the Muslim-American public with experts in Islamic jurisprudence, issued a statement of support for Guidance and its program. After a review of all Islamic home financing programs that claim to be Sharia-compliant, AMJA named Guidance Residential and its Declining Balance Co-ownership Program as a permissible path to Muslim-Americans in need of home financing.

Since 2002, Guidance has supported many community-based organizations and has quickly become the largest corporate sponsor of Muslim-American community initiatives. Guidance has committed nearly $2 Million in a span of 12 years for such initiatives.

Guidance Residential has become the #1 U.S. Islamic Home Financing provider through the dedication of its team, an eye for a quality finance product and strict adherence to Sharia compliance.

A famous teaching by Bukhari states, “A person’s happiness includes a big house, a good neighbor, and a steady mount.” I think we can all agree that if you add a sound financial partner to the mix, the sky is the limit!

Guidance Islamic Home Financing

(Sponsored post)

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World Famous Chocolate Brand Godiva Partners with Muslim Ad Network for Eid al-Fitr Promotion

With a Belgian heritage dating back to 1926, GODIVA Chocolatier is the global leader in premium chocolate. Inspired by the values of Lady Godiva – her passion, generosity, and pioneering spirit — GODIVA’s legendary name has become a universal symbol of luxury, quality and the most delicious chocolate.191071_ramadan_36ballotin

The chocolatier has a presence in more than 80 countries with over 500 boutiques, in addition to a presence in Global Travel Retail, department and specialty stores, and online.

GODIVA offers a range of chocolate creations and is dedicated to innovation and excellence in the Belgian tradition.

From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, individually wrapped chocolates, gourmet coffees, hot cocoa and other indulgences, GODIVA is committed to bringing the ultimate chocolate experience to the world.

For the second year in a row, GODIVA is offering a delicious way to partake in Eid al-Fitr celebrations. The chocolatier has customized two of its iconic gold ballotins with a design created specifically for Ramadan with limited-edition packaging.

The luxurious design is available on 19- and 36-piece ballotins, and features a medallion inspired by familiar patterns and motifs found in Islamic architecture and tradition. Each ballotin includes an assortment of milk, dark, and white chocolate, to enjoy as a delicious reward during this month’s celebrations.

Purchase Godiva Eid Boxes

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Balancing Spirituality and Consumption in Ramadan

If there is one month in the year when Muslims increase their acts of worship, it’s the blessed month of Ramadan. This includes everything from engaging in the required 5 daily prayers, reading the Qu’ran, meeting with our family and friends to break our fast on a consistent basis, concentrating extra hard this month on fasting not just from eating, but also controlling our ears and eyes as well.  

However, while spirituality is often emphasized and consumption is perceived as a negative habit during the blessed month, we must not forget a saying from the Prophet Muhammad (peace be upon him) regarding Giving Gifts during this time.

Abu Huraira reported: The Prophet, peace and blessings be upon him said:

Give each other gifts and you will love each other.”

This prophetic statement tells us that we shouldn’t be worried if God will be upset at us if we go shopping during this blessed month of Ramadan to buy gifts for our loved ones.  As the Hadith says, giving gifts to one another will increase our love and affection towards one another.  It’s not the Gift that you bought that counts, its the thought that counts most.  This builds a stronger relationship amongst people and repairs any damage in where there was a fragile relationship.  

The Prophet (peace be upon him) “used to accept gifts and used to give something in return.” 

Gift giving increases love and affection among people.  For this the gift does not have to be given on a particular occasion or of a particular standard. Whatever is given to promote harmony between Muslims, seeking with this God’s Pleasure, will be a source of happiness on the Day of Judgement. The more we love God, the more we will love His creation and desire to give people good things, good sentiments and good advice.

If we give presents to each other because it is the Sunnah of God’s Beloved Messenger and because following his Sunnah will make God pleased with us, then this gift giving is praiseworthy. On the other hand, if we give gifts in order to receive something in return, then this type of gift giving will bring us no lasting good. When we give presents in order to show off what we can afford to give, this arrogance invites God’s wrath and punishment.

Muslim Consumption during this month is very high as we are doing Iftars (break fast) which we either Cater or make the food to feed a large group of people.  We have gatherings at the masjid after Taraweeh where we discuss topics on Islam called Qiyam and a way to do more ibaadah at night at the masjid.  But the Muslim Market is the busiest during Ramadan because of how important this month is in all levels.  

People are buying gifts  and restaurants are very busy due to the increase of activity during Ramadan by Muslims.  In Muslim Countries such as Pakistan, it is known that during Ramadan all the shopkeepers are open all day into the night because of how busy they get because of the shopping of clothe, gifts, toys, food during this month.  It is the busiest month out of the year because Eid is around the corner and Muslim Consumption is at an all time high around the world.

We must be conscious of the Muslim Market and how it has evolved from nothing to an increase of Muslim Companies opening up daily all around the world to meet the demands of the evergrowing Muslim Population.  

Muslims make up 1.6 Billion, or 23% of the Worlds Population, making it the 2nd Largest Religion and Fastest Growing Religion in the world (Accoring to Pew Research)

The Muslim Consumption has increased and even Non-Muslim Companies must cater to Muslims because of the ever-growing population.

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