If you host a blog or website, chances are one of your main goals is to earn an income. As a Publisher of Muslim Ad Network, you can earn from CPM, or cost per impressions or CPC, costs per click. So, it makes sense that the more visitors you have, the more you will earn.
Growing a loyal following takes time and dedication and it can be a long and frustrating process. We want you to earn as much as possible, so we have gathered some tips to help you increase your earnings as an ad network publisher.
Grade Your Blogs Appearance
Visit your blog and take a look around and reflect on what you see. Think about some of your favorite blogs or websites and what attracts you to them, it may be a welcoming color scheme or a clean and organized layout. Your sites appearance should match your overall brand, so if your brand is meant to be refreshing, trusting and simple your site design should represent that.
If you haven’t branded your blog, now is a good time to do so. Your brand is what helps people recognize you, it puts a ‘face’ to a ‘name’ so to speak. It doesn’t have to be extravagant, but it should be professional and attractive. If you don’t know how to create your own badge or design your site, or you just need a little help, you can seek out a brand stylist who will help you capture what your brand is about and portray that online through your site design.
Lastly, pretend you are visiting your blog for the first time and ask yourself the following questions: Is my blog easy to navigate? Does it load in a respectable time? Are there any broken links or empty pages that I could fix? Are the installed popups overwhelming or annoying?
All of these things matter, as some readers may pass on to a different blog if yours takes too long to load or they stumble upon one too many missing pages or broken links. Most people tend to be forgiving if it happens every now and then, just be sure to frequently check to be sure all is running smoothly.
Create Content that is Evergreen
You and your readers have something in common, you are both passionate about your niche. It is what you write about, your motivation, inspiration, humor, practical advice, or many a number of things that will keep them interested in what you have to say and keep them coming back for more. Publish posts frequently so that your blog doesn’t become stale, and be sure to write content that is timely and relevant, meaning it is evergreen.
The occasional spelling and grammar mishaps here and there are not so much of a big deal, especially for those who are not native English speakers. What is a huge deal is facts. Always be sure to cite your sources properly in your article or at the end so that readers can check the source if they wish. If you are using any significant bit of information from someone else, give them credit. Don’t lose your hard earned readers, check your facts and give credit where it is due!
Give Your Readers Value.
What could you offer your readers that holds value? Something that they will gladly exchange an email for in return for the product you are offering. First, it is important to do some research in Analytics and figure out what your most popular posts tend to be. Next, make a list of the most common problems people are inquiring about and how you can offer a solution.
Design an Opt in that will help you build your audience and email list. Send out frequent newsletters that are valuable to readers, which could mean providing a solution to a common problem, information about your newest products that could benefit them or simple advice that they can appreciate.
Don’t be shy when it comes to reaching out to other blogs or websites who already have a loyal audience base. Tap into their following and offer them a well thought out guest post that will be of benefit to their readers. Most will allow a link or two and a short bio at the end of your post, so if their readers like what you have to say they may just start frequenting your blog as well.
If you guest blog for someone else, invite them to guest post on your blog. Once it’s published, they will almost always share a snippet of the post on their blog or share it on social media, which also will help you score a bigger audience. Not to mention, it is a win-win for both blogs because it provides quality content and SEO benefits through linking.
Utilize Social Media
Social media use these days has grown exponentially. This doesn’t mean you have to spend your time building profiles on every single one, as there are just too many. Start with the basics: Facebook and Twitter. You may also benefit from LinkedIn Instagram or Pinterest, just depending on where your audience spends most of their online time.
Set up profiles for your blog, separate from your personal pages. Publish relevant and evergreen posts on each so you are not boring readers who follow you on every channel. Install sharing buttons on the bottom of your pages so readers can easily share your content.
Facebook has some amazing groups you can join to drive traffic back to your blog and Twitter can be a useful tool for engagement and social proof. Google+ also has SEO benefits, and those with active profiles get an automatic boost in search engine rankings. If you have a your niche is B2B, LinkedIn is the most lucrative platform, while images do well on both Instagram and Pinterest.
Want to learn how to increase your organic reach for free using social media? This article will help.
Start small and focus on what you can do right now and the rest will follow. These are some of the best ways to attract a broader audience and increase your earnings as a publisher. You do have to be persistent and invest your time and effort into building relationships and making connections, however the return on investment is certainly worth it.